Hype, hype, and more hype.

We simply can’t seem to get away from all this hype in our current culture. With everything we’re told, it’s amazing that our society ever existed before all this was heaped upon us:
• Amazing low prices!!!
• No Costs!!!
• Useless guarantee!!!
• Is Sanjaya the next Mick Jagger?
• Madonna loses southern accent! Now she’s British!
• Will Grey’s Anatomy change TV forever???

I have to admit that I don’t know much about Grey’s Anatomy because my wife usually kicks me out of the room for commenting on the show.

I could learn more about life from The Simpsons than Grey’s Anatomy.
So what stands the test of time? Do you remember things of the past that were intended to shock and awe? They had all the hype, but in reality, the Emperor had no clothes…

The DeLorean: If not for Back to the Future, would anyone know about this tin can?
The Bachelor, Average Joe: Can you believe Adam chose that New York girl?? (I admit it, I watched it too).
Brittany, Christina, and that whole Mickey Mouse Club.
The CBS Evening News: Need I say more?

This endless list permeates every aspect of our lives.

So what does this have to do with mortgages? If you’ve listened to the radio lately, you’ve heard every company advertising their great low payment programs and low costs. You’ve driven down expressways wearing sunglasses so the glare from hollow guarantees on billboards doesn’t blind you.

It’s everywhere.

But when the dust settles, PERL Mortgage will have been around from the beginning. PERL re- mains, without the hype, one of the Midwest’s largest and most successful lenders. Doing business the old fashioned way: with hard work, honesty and integrity.

No silly ads, no overblown hype. PERL is your lender for life.