The year, 1979 just after Steve Dahl’s Disco Demolition at Comiskey Park, confirming that rock ‘n roll was here to stay. So as a young 14 year old my future looked bright. Van Halen came out with their hit “Dance the Night Away,” and The Cars came out with “Let’s Go.” Both songs were in reference to the joys of living the freestyle life, partying every night with a different girl. I was set, with high school on the horizon; I was ready to live the night life, baby and dance the night away.
Freshman year came around and all the girls that I wanted never acknowledged my existence. They of course were dating seniors. So I was le with geing a six pack of Stroh’s at Poker Jack’s Liquor Store, (Yes, When I was a Freshman I could buy beer!) and heading to the forest preserve with some friends convincing ourselves that this is what we really wanted to do anyway and discussing whether Led Zeppelin’s Stairway to Heaven was the greatest song of all time. What the heck is that song about anyway? All that was le in the night was geing home and watching late night cable and R rated movies about adolescents like me who were living the good life and dating all the prey girls.
I felt betrayed. All the promise, all the wild times, all the fun — where were they?
I was 6’2” back then weighing in at 175lbs, with a huge head, and wavy feathered back hair ala Keith Partridge. I had it all! Why was rock ‘n roll promising me so much when in reality nothing was there for me? Then it hit me my junior year. It was only rock ‘n roll…but I liked it. Never were more profound words ever written. Thank you Mick and Keith and the Rolling Stones! So what does this have to do with mortgages; everything. Have you heard or seen all these ads from all these mortgage companies guaranteeing or promising the most amazing rates or programs ever? Then you get to the closing table and reality sets in. I can just hear David Lee Roth singing the ads.
Just like it took the world’s Greatest Rock ‘n Roll Band to put things in perspective, it will take Chicago’s Greatest Mortgage Company, Perl Mortgage to secure your funding. As the liner notes read…Perl Mortgage, Your Lender for Life…It’s just that easy.
I know, they’re only mortgage loans, but we like them.